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 New London, with its wealth of history and cultural diversity, is the enchanting City by the Sea. NLLF is dedicated to the New London Community and the businesses which provide New London with the basis for a deep sustainable local economy.

NLLF is partnered with the City to bring forth the dynamic creative energy of our community toward a deep living economy. New London Local First encourages retail and business-to-business consumers to "think local first" when buying goods and services. We view the future of New London as positive and exciting. As we all know, New London has a long tradition of being at the heart of our region, both economically and culturally. The Heart of Southeastern Connecticut boasts several fine colleges, a lively political climate, an ethnically diverse population, many world-class cultural institutions, and several business- and family-friendly neighborhoods.

We have myriad dynamic assets. Near the top of this list, are the hundreds of locally owned, independent businesses. In addition to the many long-time businesses that we have come to know and love, New London has encouraged and witnessed an upsurge in the birth of new entrepreneurial ventures based here.

Both old and new, our locally owned, independent businesses make numerous, important contributions to Worcester every day. This goes beyond the significant role they play in our local economy because, among other things, they contribute to local charities, support community events, and are critical to the unique character of New London.

New London is fortunate to have several fine business districts that help enrich the fabric of our economic life. Downtown New London is experiencing a rebirth as businesses locate here. New London is home to a lively, largely entrepreneurial restaurant district throughout the downtown and both the north and south ends of town.

Yes, New London's future looks bright. Clearly, we are on the verge of a regional renaissance. All that's needed is a local investment at the individual level, one based on a commitment to "think local first" and support our own, home-grown business community.

For more information, contact Coordinator Art Costa at 860-439-0016 or info@newlondonlocalfirst.org